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Proven Frameworks of Vizeld

Built on our team’s experience managing 100+ complex B2B accounts.

ICP – Pharma (Scaling MQL Volume)
Case Study

ICP – Pharma (Scaling MQL Volume)

Before

April–July: 42 Leads

After

August–November: 412 Leads

Methodology

  • • Competitor analysis to identify gaps in website and campaigns
  • • Reduced keyword pool from 20 medium-intent to 5 high-intent buying keywords
  • • Built dedicated trust-focused landing page (certifications & compliance)
  • • Placed demo/inquiry form in first fold to reduce friction (CRO)
  • • Restructured budget to maximize volume on 5 winning keywords
ICP – Manufacturers (Conversion Rate Optimization)
Case Study

ICP – Manufacturers (Conversion Rate Optimization)

Before

March–June:3-5 SQLs/month | 2% conversion rate

After

July–October: 15 SQLs/month | 15% conversion rate

Methodology

  • • Audited competitor technical specs to identify information gaps
  • • Added missing technical data & trust signals (CRO)
  • • Integrated intent-based technical CTAs
  • • Campaign keyword restructuring
ICP – FMCG (Quality Filtering)
Case Study

ICP – FMCG (Quality Filtering)

Before

Nov–Dec: 15.5 leads/month | 30% relevancy

After

Jan–Oct: 28.6 leads/month | 70% relevancy

Methodology

  • • Added mandatory Min. AOV & Industry Type qualification filters
  • • Shifted messaging to enterprise problems
  • • Added certifications & trust factors (CRO)
  • • Implemented retargeting with dedicated landing page
ICP – Warehouses & Distribution Centers
Case Study

ICP – Warehouses & Distribution Centers

Before

20 MQLs/month (SEO only)

After

72 MQLs/month (Paid funnel)

Methodology

  • • Market research to define unique industrial value proposition
  • • Deployed standalone high-speed landing page
  • • Targeted high-intent industrial keywords (Google Search Ads)
  • • Layered Meta + GDN retargeting
ICP – Construction Firms (India + Export)
Case Study

ICP – Construction Firms (India + Export)

After

45 Days: 37 High-intent leads/month

Methodology

  • • Updated headlines with Dynamic Keyword Insertion (CRO)
  • • Launched global Broad Match Google Ads campaigns
  • • Implemented RLSA for returning high-intent visitors
  • • Deployed GDN remarketing

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